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Doomwear



Doomwear is a socially-minded streetwear brand creating a space for people to share in their feelings of doom and empowering them to get involved in their community. Doomwear’s mission is to empower people to take action and make a change in their community.








The MOODDOOM collection by Doomwear reflects a nostalgic aesthetic, embodying feelings of hopelessness and inspiring change.






















In a time of social distancing, Doomwear creates a virtual community, using social media to highlight local activists and organizations and share opportunities to get involved. The visual identity translates seamlessly into the digital realm, using bold visuals to reflect the outspoken voice of the brand.







“As people try to turn us against each other, we have to remember that and even as we isolate, we must reach towards each other and build maximum power because everything's on the line."


Angela Davis







how I helped
+ Visual Identity
+ Motion Graphics
+ Photography
+ Apparel Design







Lilac 11

A beauty and wellness brand that exists to help create small rituals and practices, even if all you have is 30 seconds. I work in collaboration with our social media team to design content across social channels, email marketing and print collaterial to the support and share the Lilac 11 brand messaging.






























How I helped
+ Iconography
+ Digital Content Creation
+ Photography
+ Motion Graphics
Collaborators
Product Photography: Lauren Krysti Branding: Francine Thompson
Packaging: Hannah Fulcher 
Developer: Barrett Haroldson




Seasons Series

These prints are made from laser cut vector illustrations. The art focuses on strong geometric shapes to create simplified yet unexpected forms inspired by every season. Each print is block printed by hand, creating unique and subtle variations.









This print series utilizes a block printing process translating vector illustrations to physical prints.

 










How I helped
+ Illustration
+ Block Printmaking








absorbD3

Finally, an alternative for people who can’t absorb vitamin D3 orally. AbsorbD3 is a topical vitamin D3 supplement patch that makes a great alternative to oral supplements. It is a transparent patch that can be worn discreetly on the skin and is suitable for daily use. Thoroughly researched and developed, the absorbD3 patch offers a solution by adapting complex technology into a simple patch that works.





The absorbD3 mark takes inspiration from visuals of the sun and the carbon ring structure of vitamin D3. The soft edges of the abstract sunshine mark conveys a trustworthy yet approachable brand.






















How I helped
+ Brand Identity
+ Naming
+ Brand Strategy
+ Iconography
+ Art Direction
+ Web Design
Collaborators
Photography: Lindsay Oien
Copy Writer: Lilliana Loll







Bottle Cap Brewing

Bottle Cap Brewing is a craft brewery with a mission: to make authentically fresh beer from naturally sourced ingredients. With an artfully eclectic lineup of citrus infused beers, each brew is small-batch and high quality – always ensuring a refreshing sip.



























How I helped
+ Visual Identity
+ Packaging
+ Illustration
+ Digital Content
+ Art Direction





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ABIGAIL GREWENOW © 2024